One of your company's most profitable marketing channels might just be social media. It's a great method to raise brand awareness, communicate with current customers, and generate new leads to help you build your sales funnel. It's tough to find time to be active on every social media channel when you're busy running your business. You'll be able to focus your efforts and receive the most return on your time investment if you limit your options to just a few sites. So, how do you decide which social media site is ideal for your company? 

But first, let’s clarify what social media marketing is and why it is important for any business strategy.

In our work life, the year 2021 welcomed in a set of new changes. We've made Zoom our default meeting room, and we hold webinars now on a regular basis. The most significant change, though, was how social media became the go-to platform for learning, finding new job prospects, and growing our companies. This only implies how critical social media marketing is and will be in the years to come.


You may want to use social media for marketing for a variety of reasons. Here are some of the top 5 gains:

Build Brand Awareness: Using social media to promote your business helps you stand out and keeps your brand in people's minds all day. After a certain amount of exposure, more people will be interested in checking out your brand's material.

Grow your potential audience: Social media was used by 4.48 billion individuals in 2021. Not only does social media provide you with access to the greatest addressable market online, but it also allows you to see what real people are talking about and liking. You may establish an audience that believes in your brand, products, and services if you learn how to solve this market's concerns through thought leadership material.

Boost Your SEO: You may increase the number of likes, views, shares, and interaction with your content by promoting it on social media. Then you'll have more visitors to your site, which will increase pageviews. All of these things are good for search engines like Google, and they help you enhance your SEO.

Cost effective: Social media marketing is possibly the most cost effective technique to implement an advertising strategy. Almost all social networking platforms offer free registration and account creation. However, using paid social media advertising is very affordable, by investing a little money and time, you can significantly increase your conversion rates and, as a result, get a higher return on investment on the money that you initially invested.

Increase revenue: all of the above benefits outlined leads to the same thing, driving customers through your sales funnel and increasing profits for your company.

The issue most firms face isn't whether or not to use social media; in today's world, almost every business has some kind of social media appearance. The fundamental question is which platform is the greatest, and how can that platform support growth in particular. According to Statista, The following list is the best social media platforms worldwide as of January 2023.

But today, we will only talk about 4 of what we think is the most suitable social networking sites for doing online business in 2024 because we assume that if you are reading this, your are someone who are looking to start using these platforms for your business and arguing to use more than 4 sites is not relevant as it will be too much to focus on in the beginning of your online business journey. We will discuss each one of the chosen social media channels benefits, drawbacks if any and provide our final opinion on whether or not they're appropriate for your company.

1. Facebook (Meta):
   
   With over two billion users, Facebook is the leading social network on the planet. As a result, if you have internet access, you can find almost everyone on Facebook. Because practically everyone in your consumer base has a Facebook account, it’s a popular social networking platform for businesses. With such a large number of users on the platform, it would be irresponsible for a company to ignore digital marketing. The vast majority of Facebook’s eight million advertisers are small enterprises. For the third quarter of 2021, Facebook earned $28 billion in advertising income.
   
   Facebook collects a lot of data on its users. We may take advantage of this by focusing on only those prospects who will be most likely to become our potential clients or customers. We can use the platform to specify age, gender, location, profession, industry, relationship status, interests and other things. We can also filter by relationships (for ex, friends of users who like our Facebook page) and activity (for example, recent purchase and life events). Custom Audiences and Lookalike Audiences are another targeting option. These are made up of users who are similar to our current audience, so there’s no need to make educated guesses about demographics if we don’t have them.
   
   Although constantly updating our Facebook page is a terrific method to reach new people and keep in touch with old ones, advertising allows you to broaden your reach and increase your visibility. Facebook is producing an increasing amount of content, making it difficult for what you publish to reach the users who are most interested in it. If you want to keep your audience engaged, reach out to new people, and promote your products or services, it is clearly a must to consider Facebook advertising as it is one of the greatest options.
   
2. Youtube:
   
   With 22.8 billion monthly visitors, YouTube is the second most frequented website in the world after Google, and it may provide many benefits to businesses today. The platform isn’t only a popular entertainment channel; it’s also a great marketing tool, and businesses may create YouTube advertising channels. YouTube channels can help a brand gain new geographic views, advertise a product or company, grow a huge client base and enhance sales volume.
   
   If you prefer video to provide information to your audience in a variety of ways. As it can appeal to a wide range of viewers and it can quickly draw your audience’s attention and encourage them to interact with your company. In addition, you must ensure that the right individuals see your videos. Because YouTube is a search engine, you’ll need to optimize your content for its algorithm, just like you would for Google SEO. Whether you’re an entrepreneur or a large organization, you need to provide what your target clients desire to be able sell your business on YouTube. Now you will say, isn’t it straightforward? Well, it is, as long as you understand what your clients really want, not just what you assume they want, as far too many businesses do.
   
   It is another well-known educational platform. Companies can gain more visibility, resulting in a larger consumer base. Brands can rank higher on Google by creating informative tutorials, live streaming, guides, and lectures. Another reason businesses use the online video sharing platform is to run advertisements, which allows them to reach a larger audience and gain new consumers. Furthermore, it is significantly less expensive than paid advertising on Facebook and Instagram.
   
   Businesses can use YouTube to engage with clients and prospects through a variety of platforms. You can communicate with customers through YouTube’s comment functionality in addition to directly communicating through posted videos. Customers may write comments after watching your videos, asking questions or seeking assistance; a reply remark allows you to market your brand or provide highly visible customer care. You can also contact specific consumers using YouTube’s private chat feature. If your firm provides a service, you can use YouTube to talk about it, establish yourself and your organization as experts, and provide means for potential clients to contact you.
   
3. Instagram (Meta):
   
   Instagram is one of the newest social media platforms, with the bulk of its users being under the age of 25. As a result, it’s ideal for brands or businesses who want to reach out to a young audience. Instagram is great for photographs and short videos with a limited bit of text, and it also links with your Facebook and Twitter accounts, allowing you to share the same photos across numerous platforms.
   
   The platform also has a ten-fold higher organic engagement rate between users and brands than Facebook. Instagram has turned intended shopping on its head by incorporating product discovery and impulse purchase into our natural behaviors, making it the most powerful social media network on our purchasing patterns. While many individuals use social media to keep in touch with family and friends, or to see what your favorite celebrities are up to, millions of consumers use it to see what brands are sharing. Users don’t always do this on other platforms. In fact, at least one company profile is seen by a huge number of instagram users every single day.
   
   This is your opportunity to come in and visually demonstrate what you have to offer. Brands can establish a huge following and drive commerce from the platform if done correctly, so don’t be afraid to use it. Develop a platform plan on its own, but also think about how it will fit into your overall marketing and advertising strategy. Develop and use attractive and engaging material, then evaluate how Instagram performs for your business and the items or services you offer. Although the cost of advertising on Instagram is higher than on Facebook, this does not rule out the platform as a viable option for paid social media marketing.
   
4. TikTok:
   
   TikTok is a relatively new platform with a much lower sales pitch. Because it isn’t as widely utilized by businesses, it preserves more of the personal touch that Instagram had before it became so popular. This is taken to a whole new level with TikTok influencer marketing. While Instagram marketing is still efficient, the platform has been flooded by businesses attempting to profit from it. As a result, an increasing percentage of Instagram users are tuning out sponsored posts like they would any other advertisement.
   
   The platform is built on 15-second films that may be combined for a total of 60 seconds, and users engage with videos by scrolling through their feeds. One of the coolest features of TikTok is that users may apply various editing effects and background music to their movies. As a result, many dance videos have become popular on the platform, as anyone can record themselves dancing to a certain music.
   
   According to Dailystory On TikTok, 69 percent of all users are between the ages of 13 and 24, with 27 percent between the ages of 13 and 17 and 42 percent between the ages of 18 and 24. So, if you’re seeking to get in touch with this demographic. If your products are primarily aimed at a younger generation (13 to 24), TikTok is a must-have. Here is another stat that should not be ignored, On TikTok the engagement is at an all-time high. According to a survey conducted by Influencer Marketing Hub TikTok outperforms all other platforms in terms of interaction across all account sizes.
   
   According to Statista, the most popular TikTok content categories all received over two billion views as of July 2020. Entertainment content was the most popular category on the app. This category, presumably, comprises all of the lip-synching videos. Dance was the second most popular category of content. So if your business is related to any of these categories, we recommend that you start marketing on TikTok.
   
   

Conclusion:

Some social media platforms are clearly more popular than others, based on the facts. All of them, though, have something to offer brands. If you're not sure which platform is best for you, do some evaluation to see which one is most appropriate for your needs. When it comes to social media marketing, there is no one-size-fits-all solution; each brand should have online appearance on a range of social platforms to reach its target demographic.
Before you start promoting your brand on a platform, you should learn everything there is to know about it. The functions and characteristics of various platforms vary. Some of the most popular social media networks are better for certain types of businesses than others. You must also be aware of the audience on various media. Knowing all of this will aid in the success of your social media marketing effort.

You can also reach out to us to get help with determining the best social media platforms that will ensure online growth for your business and we will help you marketing your business.

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