Case Study - SKVULP Festival
Case Study - SKVULP Festival
SKVULP Festival
SKVULP Festival is an annual cultural festival held at Holbæk Harbour, bringing together music, art, activities, and community in open, maritime surroundings. The festival is free and accessible to everyone and is built on values such as love for community, diversity, inclusion, and active participation. SKVULP is created through collaboration between volunteers, partners, associations, and local stakeholders, and functions as a cultural meeting point for the entire Holbæk Municipality.
SKVULP Festival
SKVULP Festival is an annual cultural festival held at Holbæk Harbour, bringing together music, art, activities, and community in open, maritime surroundings. The festival is free and accessible to everyone and is built on values such as love for community, diversity, inclusion, and active participation. SKVULP is created through collaboration between volunteers, partners, associations, and local stakeholders, and functions as a cultural meeting point for the entire Holbæk Municipality.
Project Overview
Since January 2025, Digitalgate has been a strategic digital partner for SKVULP Festival. The assignment focused on developing a long-term, coordinated organic marketing strategy that ensures consistency across all online channels.
LinkedIn was a key focus area, as the platform had not previously been actively used. The goal was to build a professional B2B presence aimed at partners, businesses, and collaborators—while anchoring the digital communication across the entire organization.
Project Overview
Since January 2025, Digitalgate has been a strategic digital partner for SKVULP Festival. The assignment focused on developing a long-term, coordinated organic marketing strategy that ensures consistency across all online channels.
LinkedIn was a key focus area, as the platform had not previously been actively used. The goal was to build a professional B2B presence aimed at partners, businesses, and collaborators—while anchoring the digital communication across the entire organization.
Objectives
Our Approach
The work began by defining SKVULP’s digital focus areas, target audiences, and core narratives. Rather than relying on isolated posts, the strategy was built around a year-long content framework that ensures continuity before, during, and after the festival.
LinkedIn was selected as the primary platform for B2B communication. The channel was built from the ground up with:
A yearly content and focus plan was developed to serve as a shared working tool for both the marketing team and the wider organization. The plan ensures predictable, coordinated, and strategic communication throughout the year.
Our Approach
The work began by defining SKVULP’s digital focus areas, target audiences, and core narratives. Rather than relying on isolated posts, the strategy was built around a year-long content framework that ensures continuity before, during, and after the festival.
A clear alignment was created between all online channels, ensuring that messaging, timing, and focus areas support one another. This approach enables the entire SKVULP team to contribute effectively while working from a shared strategic direction.
LinkedIn was selected as the primary platform for B2B communication. The channel was built from the ground up with:
A yearly content and focus plan was developed to serve as a shared working tool for both the marketing team and the wider organization. The plan ensures predictable, coordinated, and strategic communication throughout the year.
Key Elements
Results
The collaboration with SKVULP is an ongoing partnership focused on long-term development. The digital structure and annual planning enable a more strategic approach, stronger cross-platform consistency, and clear communication of SKVULP’s values—to guests, volunteers, and partners alike.
At Digitalgate, we are proud to support SKVULP’s continued growth and to help strengthen the festival’s digital foundation and sense of community—far beyond the festival days themselves.
The collaboration with SKVULP is an ongoing partnership focused on long-term development. The digital structure and annual planning enable a more strategic approach, stronger cross-platform consistency, and clear communication of SKVULP’s values—to guests, volunteers, and partners alike.
At Digitalgate, we are proud to support SKVULP’s continued growth and to help strengthen the festival’s digital foundation and sense of community—far beyond the festival days themselves.
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