Case Study - Air Taxi
Copenhagen AirTaxi
Copenhagen AirTaxi, established in 1961, is Denmark’s oldest general aviation company and a family business. They offer a wide range of services including flight training, charter flights, and air taxi services. Operating from Roskilde, they provide professional pilot training and personalized air travel solutions, ensuring safety and excellence in every flight.
Copenhagen AirTaxi
Copenhagen AirTaxi, established in 1961, is Denmark’s oldest general aviation company and a family business. They offer a wide range of services including flight training, charter flights, and air taxi services. Operating from Roskilde, they provide professional pilot training and personalized air travel solutions, ensuring safety and excellence in every flight.
Project Overview
Copenhagen AirTaxi approached Digitalgate with the objective of enhancing their digital marketing efforts. As an airline company and pilot school, they sought to increase their online presence across various channels, generate more leads, grow their email list, and achieve organic growth on social media platforms. We have been working closely with Copenhagen AirTaxi for an extended period, implementing various strategies and initiatives to achieve their goals.
Project Overview
Copenhagen AirTaxi approached Digitalgate with the objective of enhancing their digital marketing efforts. As an airline company and pilot school, they sought to increase their online presence across various channels, generate more leads, grow their email list, and achieve organic growth on social media platforms. We have been working closely with Copenhagen AirTaxi for an extended period, implementing various strategies and initiatives to achieve their goals.
Objectives
Our Approach
We began by conducting a thorough analysis of Copenhagen AirTaxi’s competitors, target audience, and overall market trends. This research was crucial in understanding the landscape and identifying opportunities for differentiation and growth.
Based on our research, we developed a comprehensive content strategy. This included regular posting on social media platforms with engaging and relevant content tailored to their audience. The goal was to establish a strong, consistent online presence.
We implemented an organic strategy focused on regular and strategic posting on Facebook, Instagram, and LinkedIn. This involved creating content that resonated with their target audience, building a community, and increasing engagement.
Our paid strategy involved creating targeted marketing campaigns on social media and Google. These campaigns were designed to generate leads and drive traffic to Copenhagen Airtaxi’s website, ultimately aiming to convert visitors into customers.
We managed their email marketing efforts, including:
We created various branding materials to enhance their visibility and professionalism, including brochures for their pilot education programs, and banners for events.
To improve user experience, we made several optimizations to their website content, images, and forms. This included updating the content to be more engaging and relevant and ensuring that forms were user-friendly and effective in capturing leads.
Our Approach
We began by conducting a thorough analysis of Copenhagen AirTaxi’s competitors, target audience, and overall market trends. This research was crucial in understanding the landscape and identifying opportunities for differentiation and growth.
Based on our research, we developed a comprehensive content strategy. This included regular posting on social media platforms with engaging and relevant content tailored to their audience. The goal was to establish a strong, consistent online presence.
We implemented an organic strategy focused on regular and strategic posting on Facebook, Instagram, and LinkedIn. This involved creating content that resonated with their target audience, building a community, and increasing engagement.
Our paid strategy involved creating targeted marketing campaigns on social media and Google. These campaigns were designed to generate leads and drive traffic to Copenhagen Airtaxi’s website, ultimately aiming to convert visitors into customers.
We managed their email marketing efforts, including:
We created various branding materials to enhance their visibility and professionalism, including brochures for their pilot education programs, and banners for events.
To improve user experience, we made several optimizations to their website content, images, and forms. This included updating the content to be more engaging and relevant and ensuring that forms were user-friendly and effective in capturing leads.
Key Features
Results
At Digitalgate, we are committed to delivering results that drive growth and success for our clients. We are proud of our ongoing partnership with Copenhagen AirTaxi and the positive impact of our digital marketing efforts.
At Digitalgate, we are committed to delivering results that drive growth and success for our clients. We are proud of our ongoing partnership with Copenhagen AirTaxi and the positive impact of our digital marketing efforts.
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